Hundreds of good ideas for promoting sales of your framing business. It covers the development of an overall marketing strategy, right through to detailed practical advice on executing that strategy on a day-to-day basis.

Topics covered include: how to attract more customers, merchandising impulse items, selling volume framing, moving customers up market, making sales presentations and promoting special art and framing services. 125 photos and illustrations cover all kinds of merchandising ideas, leaflets and advertisements.

Just one idea, properly executed, will get your money back within a month.

Uses her many years of experience of framing to guide framers and gallery owners towards running a more profitable workshop and gallery business. Covers pricing, corporate sales, picture leasing, employee productivity, financial matters, volume framing, management, advertising, planning for growth - and economic survival. By Vivian Kistler CPF, GCF. Soft back, 166 pages.

'Event Planning & Marketing for Frame Shops & Galleries'

Traditional gallery show, charity function, or celebration of your years in business:

whatever the occasion, an event in your gallery creates interest and gives you a great opportunity to attract customers, establish relationships and make sales.

This book guides you through the entire process, including: choosing a theme for the show (with lots of ideas); event planning timeline; designing and sending invitations; food and music; ads and publicity; plus lots of tips for a successful show. By Vivian Kistler, GCF, CPF 32pp

This book offers advice on starting up your own gallery. Covers most of the basics such as the pros and cons of running your own business, choosing premises, start up and running costs, grants, business plans, and financial management, product sourcing pricing, the internet and e-marketing, effective marketing, stock display, sales techniques, employing staff, legalities, etc.

There are case studies, but no illustrations. Paperback, 240 pages. By Annabelle Ruston, FATG.

Everything artists need to know in order to make money from their work: deals with galleries; licensing; agents; printing and marketing your own work…and much more.

By Annabelle Ruston of FATG. A5, paperback, text only. 128pp