Event Planning & Marketing for Frame Shops & Galleries' V Kistler

Traditional gallery show, charity function, or celebration of your years in business: whatever the occasion, an event in your gallery creates interest and gives you a great opportunity to attract customers, establish relationships and make sales.

This book guides you through the entire process, including: choosing a theme for the show (with lots of ideas); event planning timeline; designing and sending invitations; food and music; ads and publicity; plus lots of tips for a successful show. By Vivian Kistler, GCF, CPF 32pp

'Starting Up A Gallery And Frame Shop' by Annabelle Ruston

This book offers advice on starting up your own gallery. Covers most of the basics such as the pros and cons of running your own business, choosing premises, start up and running costs, grants, business plans, and financial management, product sourcing pricing, the internet and e-marketing, effective marketing, stock display, sales techniques, employing staff, legalities, etc.

There are case studies, but no illustrations. Paperback, 240 pages. By Annabelle Ruston, FATG.

'The Artist's Guide to Selling Work' by Annabelle Ruston

Everything artists need to know in order to make money from their work: deals with galleries; licensing; agents; printing and marketing your own work…and much more.

By Annabelle Ruston of FATG. A5, paperback, text only. 128pp

'PROFITABLE PICTURE FRAMING' B Masser

This is just about the best basic 'how to frame…' book available.

Originally written by a retired businessman and framer, it covers a very wide range of topics relating to setting up and running a framing business. Essential reading for anyone new to framing.

Original by Bernard Masser MBIM, now fully revised and updated by Nicola Harrold.

'This estimable guide provides practical advice on every aspect of the framing business' Art Business Today, October '06.